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Publicaciones


Año: 2015
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Artículos en Revistas

A mathematical model for the customer dynamics based on marketing policy

[Silva, César M. ] [Silvério, Rosa] [Baptista Alves, Helena María] [Carvalho, Pedro G. ]
Revista: Applied Mathemathics and Computation

Assessing the differentiated contribution of city resources to city brand image

[Folgado Fernández, Jose Antonio] [Duarte, Paulo] [Hernández Mogollón, José Manuel]
Revista: TOURISM & MANAGEMENT STUDIES

Attachment as a factor in generating satisfaction with, and loyalty to, rural tourism destinations

[Campón Cerro, Ana María] [Baptista Alves, Helena María] [Hernández Mogollón, José Manuel]
Revista: TOURISM & MANAGEMENT STUDIES

Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model

[Ferreira , J. J.] [Fernandes, C. I. ] [Baptista Alves, Helena María] [Raposo, Mário]
Revista: JOURNAL OF BUSINESS RESEARCH

EL TURISMO GASTRONÓMICO COMO EXPERIENCIA CULTURAL. EL CASO PRÁCTICO DE LA CIUDAD DE CÁCERES (ESPAÑA)

[Hernández Mogollón, José Manuel] [Di Clemente, Elide] [López Guzmán, Tomás]
Revista: BOLETÍN DE LA ASOCIACIÓN DE GEÓGRAFOS ESPAÑOLES

Environmental Pressures on Tourism Companies: Simulation of Scenarios in Golf Course Operators

[Vargas Sánchez, Alfonso ] [Riquel, Francisco]
Revista: Journal of Spatial and Organizational Dynamics

How online search behavior is influenced by user-generated content on review websites and hotel interactive websites

[Herrero Crespo, Angel] [San Martín Gutiérrez, Hector] [Hernández Mogollón, José Manuel]
Revista: International Journal of Contemporary Hospitality Management

Institutional context and hotel social responsibility

[Sanchez, F] [Vargas Sánchez, Alfonso ] [REMOALDO, PAULA]
Revista: Kybernetes

La Borrosa Línea de la Web 2.0

[CAMACHO MATEOS, JAVIER] [Rios Martin, Miguel Ángel] [Martín Velicia, Felix]
Revista: International Journal of World of Tourism.

Loyalty to rural tourism destinations: a causal study of determinants using a transactional and relational marketing approach

[Campón Cerro, Ana María]
Revista: European Journal of Tourism Research

Perceived influence on behavior of user-generatedcontent on social network sites: An empiricalapplication in the hotel sector

[Herrero Crespo, Angel] [San Martín Gutiérrez, Hector] [Hernández Mogollón, José Manuel]
Revista: REVISTA ESPAÑOLA DE INVESTIGACIÓN DE MARKETING ESIC

Residents attitude and level of destination development: An international comparison

[Vargas Sánchez, Alfonso ] [Do Valle, P.O.] [da Costa Mendes, J] [SILVA, J.A]
Revista: Tourism management

The Expectations and Satisfaction Levels of Academic Journals Editors in their Relationships with Universities

[Mainardes, Emerson Wagner] [Pedro, E.] [Baptista Alves, Helena María] [Leitão, J.] [Raposo, Mário]
Revista: Contextus -,Revista Contemporânea de Economia e Gestão

The influence of brand and events on the formation of tourist destination image: A contribution to the explanation of loyalty.

[Folgado Fernández, Jose Antonio]
Revista: European Journal of Tourism Research

The Role of Absorptive Capability on Born-Global Performance

[Rodriguez Serrano, Mª Ángeles] [Martín Velicia, Felix]
Revista: Journal of Promotion Management

UBICOOL - from theory to practice

[Baptista Alves, Helena María]
Revista: Journal of Spatial and Organizational Dynamics

Value co-creation: Concept and contexts of application and study

[Baptista Alves, Helena María] [Fernandes , C. ] [Raposo, Mário]
Revista: JOURNAL OF BUSINESS RESEARCH

Libros o Capítulos de Libros

Aceite de Oliva Virgen, saber y sabor de Extremadura

[Hernández Mogollón, José Manuel] [Di Clemente, Elide] [López Guzmán, Tomás] [Campón Cerro, Ana María]

Capítulos del Libro

  • Oleoturismo: Una nueva oportunidad de desarrollo turístico y territorial para Extremadura; pag: 305-333(2015)
Achieving Competitive Advantage through Quality Management

[Vargas Sánchez, Alfonso ] [, ---------] [DO NASCIMENTO DIAS, A.J.] [da Costa Mendes, J] [SILVA, J.A]

Capítulos del Libro

  • The Influence of Institutional Environment on Quality Management in Hotels; pag: 0-0(2015)
Entrepreneurial and Innovative Practices in Public Institutions: A Quality of Life Approach

[Leitão, J.] [Baptista Alves, Helena María]

Entrepreneurial and Innovative Practices in Public Institutions: A Quality of Life Approach

[Leitão, J.] [Baptista Alves, Helena María] [Pereira, Carla]

Capítulos del Libro

  • Open Innovative Governance, Municipality’s Transparency and Citizens’ Quality of Life: Are they a perfectly matched trilogy?; pag: 0-0(2015)
Entrepreneurial and Innovative Practices in Public Institutions: A Quality of Life Approach

[Schlesingera, W.] [Cervera Taulet, A.] [Baptista Alves, Helena María] [Vázquez Burguete, J.L.]

Capítulos del Libro

  • An approach to measuring perceived quality of life in the city through a formative multidimensional perspective; pag: 0-0(2015)
Industrial Heritage and Tourism: A Review of the Literature, en E. Waterton and S. Watson

[Vargas Sánchez, Alfonso ]

Capítulos del Libro

  • . 13.Industrial Heritage and Tourism: A Review of the Literature; pag: 219-233(2015)
Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities

[Godinho, J.] [Baptista Alves, Helena María]
ISBN: 978-3-319-19869-9

Capítulos del Libro

  • Behavioural factors determining fruit consumption in adolescents and characteristics of advertising campaigns towards possible increased consumption; pag: 185-0(2015)
Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourism Experiences.

[Campón Cerro, Ana María] [Hernández Mogollón, José Manuel] [Baptista Alves, Helena María] [Di Clemente, Elide]
ISBN: in press

Capítulos del Libro

  • The tourist in rural destinations - An experiential approach based on his/ her relationships with local people and surroundings; pag: 0-0(2015)
Motivaciones que influyen en la implementación de prácticas responsables en las cadenas hoteleras En: Dieciséis años de cooperación académico-empresarial en la “raia”. Caminando hacia una economía más emprendedora y próspera a través de la cooperación, la investigación, y las sinergias universidad-empresa entre España y Portugal

[Vargas Sánchez, Alfonso ]

Capítulos del Libro

  • ; pag: 0-0(2015)